Zinus
Building A Company Where You Can Afford To Be You.
With over half a million 5-star reviews, Zinus is the #1 online mattress and furniture brand worldwide. When the company’s founder Mr. Lee set the lofty goal of becoming a billion-dollar brand the Zinus US marketing team needed to figure out the strategy to get them there.
Creating A World Where Customer Reviews Come To Life
It just made sense for Zinus to showcase the awesome things their customers were saying about their products. In order to do this, an animated series of illustrated stories was created featuring different customer product reviews and Zinus experts. In the end, three videos were created based on these actual 5-star customer reviews.
Satisfying Value
Green Tea Mattress
Bed Frame Headboard Assembly
The Process
The Influence of Influencers
Zinus is known for making high-quality designer products at affordable prices. Because of this design influencers around the world love to incorporate Zinus pieces into their projects and showcases #affordtobeyou.
#1
America’s #1 selling online mattress brand
12M
Over 12 Million mattresses sold online worldwide
500,000
Loved by over 500,000 5-star reviewers and counting
Made at First Person
Account Manager at First Person: Drew Fiero
Executive Creative Director at First Person: Marcello Grande
Project Manager at First Person: Lauren Lindberg
Creative Director at First Person: Vanessa Greene
Creative Director at First Person: Nathan Hackett
Writer at First Person: Vanessa Greene
Art Director at First Person: Eli Woo
Animators at First Person: Eli Woo, Cody Fisher, Micah Jordan, Junyoung "Pigle" Chung
Editor at First Person: Jessica Schorer
Illustrator: Adrien Kulig