Symantec
The Backup of Destiny
The IT infrastructure of every thriving business relies on the brave men and women who lay down their evenings and sometimes weekends to back up critical data. Dave Healey is one such intrepid soul, armed with the performance, visibility, and simplicity of Symantec Backup Exec. But only through your choices will he survive the most harrowing series of backup emergencies ever devised.
See The Full Adventure
Unfortunately, as of May 2, 2017, the "Choose-your-own-adventure" annotation functionality of this video is no longer supported by YouTube. You can view the entire video here from start to finish including the choice screens and all outcomes. Enjoy.
Made at Godfrey Q and Partners
Account Manager at Godfrey Q and Partners: Dev Finley
Executive Creative Director at Godfrey Q and Partners: Paul Hicks
Project Manager at Godfrey Q and Partners: Eric Welch
Director: Jason Farrand
Writer at Godfrey Q and Partners: Ryan Kelly
Art Director at Godfrey Q and Partners: Vanessa Greene
Animators at Godfrey Q and Partners: Tom Yaniv, Chad DeMoss
Run, Business, Run!
This campaign, is based on a very simple idea: Symantec keeps a business running. Period. Whether your outage is due to a system failure, user error, natural catastrophe, or anything else, if you’ve got Symantec, your business will be up and running in the shortest time possible.
This short video series was showcased on a custom landing page, built to drive consideration, entitled Run, Business, Run! Here, visitors found content relating to Symantec Business Continuity Solutions, along with ways to engage with social media.
Keep Your Business Up And Running
These are the four videos featured on the Run, Business, Run! website.
System Failure
Natural Disaster
Cybercrime
Human Error
Made at Godfrey Q and Partners
Account Manager at Godfrey Q and Partners: Ashley Cornil
Executive Creative Director at Godfrey Q and Partners: Genzan Quennell
Project Manager at Godfrey Q and Partners: Eric Welch
Writer at Godfrey Q and Partners: Andy Mera
Art Director at Godfrey Q and Partners: Vanessa Greene
Animators at Godfrey Q and Partners: Chad DeMoss
Be Unabashedly, Unequivocally Provocative
After 26 years in business, Symantec had grown to become the world’s fourth-largest software company with a diverse set of solutions spanning endpoint security, storage management, and backup. This campaign single-handedly unified them with provocative and hard-hitting messages.
This global advertising campaign included a mix of out-of-home, airport takeovers, online banner placements, social media, and sixteen consecutive pages in Fortune magazine.
Made at Godfrey Q and Partners
Account Manager at Godfrey Q and Partners: Danelle Bird
Executive Creative Director at Godfrey Q and Partners: Genzan Quennell
Project Manager at Godfrey Q and Partners: Eric Welch
Writer at Godfrey Q and Partners: Andy Mera
Art Director at Godfrey Q and Partners: Vanessa Greene
Animators at Godfrey Q and Partners: Chad DeMoss
Photographer at Godfrey Q and Partners: Mark Laita